Pas facile de communiquer sur un \u00e9v\u00e9nement qui va se d\u00e9rouler dans onze mois, \u00e0 l\u2019heure o\u00f9 nous souffrons toutes et tous des affres de la pand\u00e9mie. La rentr\u00e9e se fait masqu\u00e9e, de la maison, au bureau en passant par les rues, l\u2019\u00e9cole, etc. Mais nous restons d\u2019heureux organisateurs qui esp\u00e8rent avec la force de la m\u00e9thode Cou\u00e9 que demain sera meilleur. D\u2019ailleurs nous avons choisi ce slogan \u201cHisse et Haut !\u201d avec la promesse d\u2019aller plus haut que les nuages qui entourent la plan\u00e8te actuellement.<\/p>\n\n\n\n
C\u2019est la premi\u00e8re fois que je m\u2019adresse aux partenaires, pilotes, m\u00e9dias, volontaires et public par l\u2019interm\u00e9diaire d\u2019une vid\u00e9o qui a \u00e9t\u00e9 largement diffus\u00e9e et reprise sur les r\u00e9seaux sociaux num\u00e9riques. Les m\u00e9dias traditionnels se sont fait largement l\u2019\u00e9cho de ce lancement en fanfare, signe que nous attendons tous des informations positives pour entretenir notre moral.<\/p>\n\n\n\n
Et ce n\u2019est pas fini, nous allons revenir sur le devant de la sc\u00e8ne car nous avons encore \u00e0 diffuser le fameux film sur les coulisses du #GEMAB19 tourn\u00e9 par Florian Braure. Puis les teasers des 300, 200 et 100 jours. Apr\u00e8s tout naturellement nous serons au printemps et bient\u00f4t de nouveau en \u00e9t\u00e9 pour le rendez vous du 23 juillet 2021 avec des pilotes venus du monde entier, un public enthousiaste, des partenaires fid\u00e8les, des volontaires au top et des m\u00e9dias qui sauront retracer cette belle aventure qu\u2019est le #GEMAB. Une 17\u00e8me \u00e9dition toute en couleurs, en rencontres, en surprises.<\/p>\n\n\n\n
It is not easy to communicate about an event that will take place in eleven months, at a time when we are all suffering from the throes of the pandemic. In France, back-to-school is marked with compulsory mask, from home, to the office, in the streets, to school , etc. But we remain happy organizers who hope with the strength of the Cou\u00e9 method that tomorrow will be better. We have indeed chosen the slogan \u00ab\u00a0Aim High!\u00a0\u00bb with the promise to go beyond the clouds that surround the planet today.<\/p>\n\n\n\n
This is the first time I have addressed partners, pilots, media, volunteers and the public through a video that has been widely broadcasted and shared on digital social networks. Traditional media have widely echoed the launching of our promotional campaign, which proves that we are all waiting for positive news to keep our morale high.<\/p>\n\n\n\n
And it’s not over yet, we’re going to be back to the forefront because we still have to broadcast the famous movie about about the backstage of the #GEMAB19 directed by Florian Braure. But also the countdown teasers for the 300, 200 and 100 days. And then of course we will be in spring and soon again in summer eagerly awaiting for the meeting of July 23, 2021 with pilots from all over the world, an enthusiastic public, loyal partners, volunteers at the top and media who will report this beautiful adventure that is the #GEMAB. Let\u2019s expect a 17th edition full of colors, encounters, surprises.<\/p>\n","protected":false},"excerpt":{"rendered":"
\ud83c\uddeb\ud83c\uddf7 La campagne du #GEMAB21 est lanc\u00e9e Pas facile de communiquer sur un \u00e9v\u00e9nement qui va se d\u00e9rouler dans onze mois, \u00e0 l\u2019heure o\u00f9 nous souffrons toutes et tous des affres de la pand\u00e9mie. La rentr\u00e9e se fait masqu\u00e9e, de la maison, au bureau en passant par les rues, l\u2019\u00e9cole, etc. Mais nous restons d\u2019heureux […]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-1805","post","type-post","status-publish","format-standard","hentry","category-non-classifiee"],"_links":{"self":[{"href":"https:\/\/www.pilatre-de-rozier.com\/pbp\/wp-json\/wp\/v2\/posts\/1805","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.pilatre-de-rozier.com\/pbp\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.pilatre-de-rozier.com\/pbp\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.pilatre-de-rozier.com\/pbp\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.pilatre-de-rozier.com\/pbp\/wp-json\/wp\/v2\/comments?post=1805"}],"version-history":[{"count":1,"href":"https:\/\/www.pilatre-de-rozier.com\/pbp\/wp-json\/wp\/v2\/posts\/1805\/revisions"}],"predecessor-version":[{"id":1806,"href":"https:\/\/www.pilatre-de-rozier.com\/pbp\/wp-json\/wp\/v2\/posts\/1805\/revisions\/1806"}],"wp:attachment":[{"href":"https:\/\/www.pilatre-de-rozier.com\/pbp\/wp-json\/wp\/v2\/media?parent=1805"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.pilatre-de-rozier.com\/pbp\/wp-json\/wp\/v2\/categories?post=1805"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.pilatre-de-rozier.com\/pbp\/wp-json\/wp\/v2\/tags?post=1805"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}