Before the next edition
It takes more than twenty months to prepare for an event such as GEMAB. So, in fact, once the balance sheets and the tidying up are done, the time has come to prepare the new edition. Among the first actions, the choice of the date, the creation of the artwork and the slogan. Then the time comes to worry about the content of the event. And every day, every month that follows, the specifications are filled in with communication, marketing and overall organisation. And in the last trimester before the opening date, it is often a race against time.
